HOW IMPORTANT IS DEVELOPMENT WITHIN THE CREATIVE INDUSTRY?

So how important is development within the creative industry?

It can be very easy to play safe and focus on techniques that you’re confident with. Perhaps this could be a particular animation style or way of working. Perhaps “go to” render settings that you’ve built up a wealth of knowledge and experience with over the years. Whilst you’re confident that the end result will be great, development allows you to explore a multitude of different avenues in order to achieve the best possible outcome for your client.

If budget allows, I always recommend development, especially if the client is vague on look/feel.

At Splinter, we had the opportunity to work on a project for a well-known high street brand who sell trainers. The initial brief was open ended “How can we bring our trainers to life using 3D?”.

This gave the perfect setting for the designers to think outside the box and do what they do best….be creative!

We initially modelled a few pairs of trainers and explored material settings, both stylistically and realistically. In terms of animation, we focussed on two distinct techniques. Rigid body dynamics and the integration of mocap to a rigged trainer. The rigid body simulations allowed us to create an environment filled with geometry, that the trainers could interact with. This gave depth and character. We were also able to apply motion capture data to the trainers to simulate movement, running and dancing. This allowed for realistic motion without having to manually keyframe. The guys added light trails in post to help reinforce movement and the fluidity and weightlessness of the trainers.

The development process allowed for a more rounded project and helped to inspire our client.

So how important is development within the creative industry? Do I really need to answer that one…!